New in Town is an accessible brand with fine quality for an affordable price. Clothing for men who are interested in fashion and always on the lookout for that particular piece of garment missing in their wardrobe. Which could be modern basics, as well as fashionable items.

The creation of the brand

In 2016, a few fellows from the Rhineland decided it was time to make fashionable clothing available for an affordable price. Their ambition was to design and produce fashion that was affordable, innovative and contemporary, but at the same time not too quirky for the mainstream, modern man. That was the beginning of New in Town.

Good quality and modern fit

The collection of New in Town consists of tough knits, modern t-shirts, great shirts and stylish polo shirts. The silhouette is slim-fit without being too tight. Sporty looks are blended with classy styles, to create a modern and well-groomed appearance.
All New in Town men’s fashion garments are of good quality with modern styling and fit. The collection includes a range of fresh colours that are suitable for every season.

Smart and casual

The brand New in Town embodies the smart casual dress code. It provides for all men the right mix of sportiness and elegancy. New in Town outfits can make you feel good and fashionable, without putting too much effort in it. Always modern, always top quality and a slim fit. The brand strives for a high quality, from materialisation to the tiniest finishing details.
A perfect mix of Italian finesse and Scandinavian nonchalance.

Wondering what size you need? Check out the New in Town size chart.